All photography shot by Christina Paik for IISE
For decades, Milan has been hailed as the Mecca of fashion. But in recent years, people argue Seoul is the new fashion capital of the world. With an explosive garment industry and a market of educated buyers to match, Seoul has developed itself into a global style leader.
Seoul-based company, IISE, debuts its first collection of apparel after garnering attention with its successful line of leather accessories stocked by the likes of Steven Alan. Dubbed “001”, IISE’s collection embodies much of the ideology here at Parts & Form — subtle yet innovative takes on traditional menswear staples. “001” features beautifully constructed menswear staples at accessible price points.
If you were looking for a leather jacket look no further because it doesn’t get much better than this. Buttery yet structured leather, understated lapels and just the right amount of zippers make the Double Rider Leather Jacket a win.
IISE’s minimalist take on the classic biker jacket rivals that of Acne Studios. That an underground Korean label like IISE can produce designs that match the Scandinavian powerhouse speaks volumes about the turning tides of Seoul fashion.
“001” is very much self aware collection — consciously positioned between contemporary menswear and Korean heritage. It features a button up dress shirt, coach jacket and bomber jacket that blend modern and technical fabrics and cuts with traditionally Korean cottons. If that’s not considered “Asian fusion”, then I don’t know what is.
On the Topic of Asian Fusion
I think the reason sushi has become such a defining item of Asian cuisine on a global level is because – for most – it is distinctively foreign, yet still accessible. Likewise, much of Seoul fashion is distinctive with innovative design, yet still accessible with its understated roots in classic basics. Its subtle reinterpretation feels organic and approachable and, thus, readily wearable. So like sushi’s gravitational popularity in Asian cuisine, Seoul style does just that for fashion in Asia. IISE takes home a W for Seoul.